{"componentChunkName":"component---src-templates-product-js","path":"/product/milo","result":{"data":{"prismic":{"product":{"title":"Milo","summary":[{"type":"paragraph","text":"There was an old guy, I can't recall the name,\nHe seriously claims he can woo any dame,\nI think that his age makes his chances quite low,\nAnd so does the lady that works at Milo.","spans":[]}],"tags":[{"tag":{"__typename":"PRISMIC_Tag","name":"Api Integration","_meta":{"uid":"api-integration"}}},{"tag":{"__typename":"PRISMIC_Tag","name":"Age in Place","_meta":{"uid":"age-in-place"}}},{"tag":{"__typename":"PRISMIC_Tag","name":"Subscription Marketing","_meta":{"uid":"subscription-m"}}}],"body":[{"__typename":"PRISMIC_ProductBodyText","type":"text","label":null,"primary":{"text":[{"type":"paragraph","text":"Seniors are living longer than ever, and the majority want to stay in their own homes. We helped Holiday Retirement make that possible by launching a pilot program, Milo, which offered an affordable alternative to homecare. Regular visits from trained companions paved the way for a smooth transition into elderhood. \n","spans":[]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":2062,"height":1454},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/f94067fd-3f7a-4f5b-b84b-9cc5055483b6_ThinkstockPhotos-471707372.jpg?auto=compress,format","retina":{"dimensions":{"width":2640,"height":1400},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/f94067fd-3f7a-4f5b-b84b-9cc5055483b6_ThinkstockPhotos-471707372.jpg?auto=compress,format&rect=0,180,2062,1093&w=2640&h=1400"}},"max_width":null,"no_margins":null,"top_image_on_mobile":"True","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"true","width":null}},{"__typename":"PRISMIC_ProductBodyFull_width_image"},{"__typename":"PRISMIC_ProductBodyText","type":"text","label":null,"primary":{"text":[{"type":"heading2","text":"Multi-Platform Applications","spans":[]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1966,"height":827},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/71eeb213-0dad-4d5c-95d5-4a7fd50988fd_06_Milo_02.png?auto=compress,format"},"max_width":"819","no_margins":null,"top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodyText","type":"text","label":null,"primary":{"text":[{"type":"paragraph","text":"We built applications for everyone involved in Milo: the companions, the seniors, the seniors’ family, the sales force and the general manager to facilitate communication, transparency, and efficiency. ","spans":[]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1440,"height":700},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/2ca39e74-89b7-43e3-8b5e-0d0e6737adaa_Screen+Shot+2018-03-07+at+7.25.28+PM.jpg?auto=compress,format"},"max_width":null,"no_margins":null,"top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"true","width":null}},{"__typename":"PRISMIC_ProductBodyFull_width_image"},{"__typename":"PRISMIC_ProductBodyImage___text","type":"image___text","label":null,"primary":{"image_side":"Right","side_image":{"dimensions":{"width":601,"height":750},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/d20265a9-4aac-428c-b57c-1b8f4c2284e5_iphone_mockup.png?auto=compress,format&rect=0,1,601,750&w=601&h=750"},"side_text":[{"type":"heading2","text":"Well-Being Snapshot","spans":[]},{"type":"paragraph","text":"Family members got to see how and what their loved ones were doing as well as completed household tasks, thanks to the companions, who updated the app in real time.","spans":[]}],"text_over_image":null,"no_margins_section":null,"section_background_color":null,"bottom_section":"false","section_link":null,"custom_section_class":"milo"}},{"__typename":"PRISMIC_ProductBodyImage___text","type":"image___text","label":null,"primary":{"image_side":"Left","side_image":{"dimensions":{"width":1034,"height":1366},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/2d9eda27-8ac5-47d7-a0a4-bd5f66a4417a_milo-iphone2%402x.png?auto=compress,format"},"side_text":[{"type":"heading2","text":"Direct Communication","spans":[]},{"type":"paragraph","text":"Family members could message companions directly, or communicate with them through the general manager to make sure everything was going smoothly. ","spans":[]}],"text_over_image":null,"no_margins_section":null,"section_background_color":null,"bottom_section":"false","section_link":null,"custom_section_class":"milo"}},{"__typename":"PRISMIC_ProductBodyVideo","type":"video","label":null,"primary":{"video_link":{"is_plus":"0","account_type":"basic","width":640,"height":360,"duration":52,"description":"","thumbnail_url_with_play_button":"https://i.vimeocdn.com/filter/overlay?src0=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F689610932_640.jpg&src1=http%3A%2F%2Ff.vimeocdn.com%2Fp%2Fimages%2Fcrawler_play.png","upload_date":"2018-03-19 12:18:03","video_id":260789460,"uri":"/videos/260789460","embed_url":"https://vimeo.com/260789460","type":"video","version":"1.0","title":"Niki talking about Milo","author_name":"Hello Milo","author_url":"https://vimeo.com/user83028290","provider_name":"Vimeo","provider_url":"https://vimeo.com/","cache_age":null,"thumbnail_url":"https://i.vimeocdn.com/video/689610932_640.jpg","thumbnail_width":640,"thumbnail_height":360,"html":""},"thumbnail":{"dimensions":{"width":1440,"height":700},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/6b567a6a-6cbc-41b0-aca6-b3d34220a7ad_ThinkstockPhotos-579753646-1.png?auto=compress,format"}}},{"__typename":"PRISMIC_ProductBodyText","type":"text","label":null,"primary":{"text":[{"type":"heading2","text":"A Documentary Approach","spans":[]},{"type":"paragraph","text":"We showed the program in action, and let the seniors speak for themselves in video shoots and interviews we conducted. This documentary approach was a way to capture the service and the lives of seniors authentically, and the resulting ads generated the most leads.\n","spans":[]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyRelationship","type":"relationship","label":null,"primary":{"section":{"__typename":"PRISMIC_Section","background_color":"#f2f4fc","text_color":"dark","_linkType":"Link.document","body":[{"__typename":"PRISMIC_SectionBodyImage_collage","type":"image_collage","fields":[{"image":{"dimensions":{"width":1080,"height":1080},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/77dce800-cc9a-439e-a3f6-27b8c9b46962_Milo-1.png?auto=compress,format"}},{"image":{"dimensions":{"width":1080,"height":1080},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/14a91c7c-f375-44e5-bb09-af0f2a164dd9_Milo-2.png?auto=compress,format"}},{"image":{"dimensions":{"width":1080,"height":1080},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/e6c9f4df-f1a9-4a0e-ae7f-037abfa4ec0d_Milo-3.png?auto=compress,format"}},{"image":{"dimensions":{"width":535,"height":509},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/60b33e4f-06d5-4029-b3f2-4fa60c1759eb_Group+82.png?auto=compress,format"}}],"primary":{"style":"Grid"}},{"__typename":"PRISMIC_SectionBodyText","type":"text","label":null,"primary":{"text":[{"type":"heading2","text":"Digital Marketing","spans":[]},{"type":"paragraph","text":"We directed most of our messaging to middle aged adults caring for their own children and for their aging parents. Using AI, we were able to test thousands of permutations in a matter of months, cutting down costs by focusing on what resonated. We also saw the value in cultivating a community for weekly live chats with geriatrician Dr. Bill Thomas. ","spans":[]}],"custom_text_class":null}}]}}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1310,"height":700},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/fc1b63d0-636c-4d74-8407-6595c60b923e_milo-hub-mock+1.jpg?auto=compress,format"},"max_width":null,"no_margins":"true","top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"true","width":null}},{"__typename":"PRISMIC_ProductBodyFull_width_image"},{"__typename":"PRISMIC_ProductBodyText","type":"text","label":"no-bottom-space-mobile","primary":{"text":[{"type":"heading2","text":"Simplifying Management","spans":[]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyImage___text","type":"image___text","label":null,"primary":{"image_side":"Left","side_image":{"dimensions":{"width":643,"height":467},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/59086950-2c62-4834-aa42-a0f7678f85fe_Frame+3.png?auto=compress,format"},"side_text":[{"type":"paragraph","text":"We created one central hub to hold data across all regions and track overall trends in membership, engagement and subscriptions. In addition, regional data was aggregated for 24/7 oversight, with management of tasks and meal orders, routing logistics and companion performance.","spans":[]}],"text_over_image":null,"no_margins_section":null,"section_background_color":null,"bottom_section":"false","section_link":null,"custom_section_class":null}},{"__typename":"PRISMIC_ProductBodyRelationship","type":"relationship","label":null,"primary":{"section":{"__typename":"PRISMIC_Section","background_color":"#f97a00","text_color":"white","_linkType":"Link.document","body":[{"__typename":"PRISMIC_SectionBodyText","type":"text","label":"no-bottom-space","primary":{"text":[{"type":"heading2","text":"Positive Results","spans":[{"start":0,"end":16,"type":"label","data":{"label":"no-bottom-space"}}]}],"custom_text_class":null}},{"__typename":"PRISMIC_SectionBodyInfo_bubble","type":"info_bubble","label":null,"primary":{"max":null,"coupled":"False","custom_bubble_class":null},"fields":[{"background_color":"#ffffff","bubble_size":"Normal","text_above":[{"type":"paragraph","text":"Members aging at home (pilot)","spans":[]}],"text":[{"type":"heading2","text":"100+","spans":[]}],"text_below":null,"text_color":"#212121","fixed_width":"False"},{"background_color":"#ffffff","bubble_size":"Normal","text_above":[{"type":"paragraph","text":"Increase in leads over six-month period","spans":[]}],"text":[{"type":"heading2","text":"103%","spans":[]}],"text_below":null,"text_color":"#212121","fixed_width":"False"},{"background_color":"#ffffff","bubble_size":"Normal","text_above":[{"type":"paragraph","text":"Decrease in cost per lead over six-month period","spans":[]}],"text":[{"type":"heading2","text":"72%","spans":[]}],"text_below":null,"text_color":"#212121","fixed_width":"False"}]},{"__typename":"PRISMIC_SectionBodyText","type":"text","label":null,"primary":{"text":[{"type":"paragraph","text":"We validated a new revenue stream, invested in an effective marketing strategy, and showed that supporting seniors’ independence at home is a business worth pursuing.","spans":[]}],"custom_text_class":null}},{"__typename":"PRISMIC_SectionBodyImage","type":"image","label":null,"primary":{"hero_image":{"dimensions":{"width":1440,"height":700},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/3680cfc7-e071-40ab-8c3f-15523d9fa19f_Screen+Shot+2018-03-07+at+7.25.28+PM+%281%29.png?auto=compress,format"},"max_width":null,"no_margins":"true","fixed_height":"true"}},{"__typename":"PRISMIC_SectionBodyFull_width_image"}]}}},{"__typename":"PRISMIC_ProductBodyNext_item_cta","type":"next_item_cta","label":null,"primary":{"text":[{"type":"heading2","text":"Supporting Well-Being","spans":[]},{"type":"paragraph","text":"We combined AI, goal-setting and personalized data sets to help people manage chronic conditions.","spans":[]}],"background_image":{"dimensions":{"width":669,"height":600},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/6b2aebf2-907d-439e-ac8c-ebc95f6909af_Mask+Group+%284%29.png?auto=compress,format"},"cta_text":null,"next_item":{"__typename":"PRISMIC_Product","title":"GoodLife","_meta":{"uid":"goodlife"}}}}]}}},"pageContext":{"id":"milo","pageId":"projects","pageName":"Projects","rootQuery":"\n query($id: String!) {\n prismic {\n product(lang: \"en-us\", uid: $id) {\n title\n summary\n tags {\n tag {\n ... on PRISMIC_Tag {\n name\n _meta {\n uid\n }\n }\n }\n }\n body {\n ... on PRISMIC_ProductBodyVideo {\n type\n label\n primary {\n video_link\n }\n }\n ... on PRISMIC_ProductBodyText {\n type\n label\n primary {\n text\n custom_text_class\n }\n }\n ... on PRISMIC_ProductBodyHero_image {\n type\n label\n primary {\n hero_image\n max_width\n no_margins\n top_image_on_mobile\n special_height_mobile\n no_spacing_mobile\n fixed_height\n width\n }\n }\n ... on PRISMIC_ProductBodyImage___text {\n type\n label\n primary {\n image_side\n side_image\n side_text\n text_over_image\n no_margins_section\n section_background_color\n bottom_section\n section_link\n custom_section_class\n }\n }\n ... on PRISMIC_ProductBodyTeam {\n type\n label\n fields {\n first_and_lastname\n position\n description\n email\n linkedin\n portrait\n profile_orientation\n }\n }\n ... on PRISMIC_ProductBodyGrid {\n type\n label\n fields {\n background_color\n color\n text\n }\n }\n ... on PRISMIC_ProductBodyDownload_link {\n type\n primary {\n downloadText: text\n file {\n ... on PRISMIC__FileLink {\n _linkType\n name\n url\n size\n }\n }\n }\n }\n ... on PRISMIC_ProductBodyRelationship {\n type\n label\n primary {\n section {\n ... on PRISMIC_Section {\n background_color\n text_color\n _linkType\n body {\n ... on PRISMIC_SectionBodyImage {\n type\n label\n primary {\n hero_image\n max_width\n no_margins\n fixed_height\n }\n }\n ... on PRISMIC_SectionBodyImage___text {\n type\n label\n primary {\n image_side\n side_image\n side_text\n vertical_spacing\n custom_section_class\n }\n }\n ... on PRISMIC_SectionBodyText {\n type\n label\n primary {\n text\n custom_text_class\n }\n }\n ... on PRISMIC_SectionBodyInfo_bubble {\n type\n label\n \n primary {\n max\n coupled\n custom_bubble_class\n }\n fields {\n background_color\n bubble_size\n text_above\n text\n text_below\n text_color\n fixed_width\n }\n }\n ... on PRISMIC_SectionBodyImage_collage {\n type\n fields {\n image\n }\n primary {\n style\n }\n }\n }\n }\n }\n }\n }\n ... on PRISMIC_ProductBodyInfo_bubble {\n type\n label\n primary {\n max\n }\n fields {\n background_color\n bubble_diameter\n text\n text_above\n text_below\n text_color\n }\n }\n ... on PRISMIC_ProductBodyVideo {\n type\n label\n primary {\n thumbnail\n video_link\n }\n }\n ... on PRISMIC_ProductBodyMap {\n type\n label\n primary {\n map_location\n static_image\n }\n }\n ... on PRISMIC_ProductBodyNext_item_cta {\n type\n label\n primary {\n text\n background_image\n cta_text\n next_item {\n ... on PRISMIC_Product {\n title\n _meta {\n uid\n }\n }\n }\n }\n }\n ... on PRISMIC_ProductBodyArticle {\n type\n label\n fields {\n article_image\n article_link {\n ... on PRISMIC__ExternalLink {\n url\n }\n ... on PRISMIC__FileLink {\n url\n }\n ... on PRISMIC__ImageLink {\n url\n }\n }\n article_summary\n article_title\n publication\n publish_date\n publisher\n read_length\n }\n }\n ... on PRISMIC_ProductBodyDotted_border {\n type\n label\n primary {\n hide_desktop\n }\n }\n ... on PRISMIC_ProductBodyCustom_cta {\n type\n label\n primary {\n placeholder\n }\n }\n ... on PRISMIC_ProductBodyResponsive_image {\n type\n label\n primary {\n relationship {\n ... on PRISMIC_Responsive_image {\n images {\n full_width\n image\n max_height\n responsive_width\n image_position\n image_size\n }\n }\n }\n }\n }\n }\n }\n }\n }\n"}}}