{"componentChunkName":"component---src-templates-product-js","path":"/product/dr-phil","result":{"data":{"prismic":{"product":{"title":"Dr. Phil","summary":[{"type":"paragraph","text":"Dr.Phil, is an American television personality and author who is the host of the television show Dr.Phil.","spans":[]}],"tags":[{"tag":{"__typename":"PRISMIC_Tag","name":"Video Production","_meta":{"uid":"video-production"}}},{"tag":{"__typename":"PRISMIC_Tag","name":"Subscription Marketing","_meta":{"uid":"subscription-m"}}}],"body":[{"__typename":"PRISMIC_ProductBodyText","type":"text","label":null,"primary":{"text":[{"type":"paragraph","text":"We helped Dr. Phil McGraw create an online experience, “Become the Best Version of Yourself,” based on his bestseller, Self Matters. This pilot program turned his approach to personal development into an accessible, online journey, which included more than 50 custom videos and a private workbook.","spans":[{"start":120,"end":131,"type":"em"}]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":2876,"height":1402},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/1a19734d-00c5-4b08-ae7f-d12fc0aa086a_phil-hero%402x.jpg?auto=compress,format","retina":{"dimensions":{"width":2640,"height":1400},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/1a19734d-00c5-4b08-ae7f-d12fc0aa086a_phil-hero%402x.jpg?auto=compress,format&rect=116,0,2644,1402&w=2640&h=1400"}},"max_width":null,"no_margins":null,"top_image_on_mobile":"True","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"true","width":null}},{"__typename":"PRISMIC_ProductBodyFull_width_image"},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1390,"height":742},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/6cdff8b9-0e9f-40c2-ba8b-46968af00a87_Macbook+%281%29.png?auto=compress,format&rect=3,2,1383,738&w=1390&h=742","retina":{"dimensions":{"width":2640,"height":1400},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/6cdff8b9-0e9f-40c2-ba8b-46968af00a87_Macbook+%281%29.png?auto=compress,format&rect=0,3,1390,737&w=2640&h=1400"}},"max_width":"1280","no_margins":null,"top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"true","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodyText","type":"text","label":null,"primary":{"text":[{"type":"heading2","text":"Keeping Users’ Interest","spans":[]},{"type":"paragraph","text":"This joint venture between Dr. Phil and AARP Life Reimagined was the first time Dr. Phil's approach to helping people take action to live their best lives was available on a customized, interactive digital platform. Dr. Phil used activities on his show that we also featured on the site, raising awareness of this partnership. As such, we built a back office to handle the spike in traffic according to when his show was on air.  ","spans":[]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyImage___text","type":"image___text","label":"imagetoponmobile","primary":{"image_side":"Right","side_image":{"dimensions":{"width":697,"height":480},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/5b43ba5b-3f5d-412d-8c85-ffdf41d539d3_Screenshot+2019-10-01+16.32.17.png?auto=compress,format&rect=0,58,697,480&w=697&h=480"},"side_text":[{"type":"heading2","text":"Offering Value","spans":[]},{"type":"paragraph","text":"Activities included helping users see what stories or ‘tapes’ they tell themselves, creating a new self concept, and journaling prompts. ","spans":[]}],"text_over_image":null,"no_margins_section":null,"section_background_color":null,"bottom_section":"false","section_link":null,"custom_section_class":null}},{"__typename":"PRISMIC_ProductBodyImage___text","type":"image___text","label":"imagetoponmobile","primary":{"image_side":"Left","side_image":{"dimensions":{"width":1264,"height":1076},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/2fc0dc67-70e7-4b07-84f6-56f9451c03fd_phil-5-step%402x.jpg?auto=compress,format"},"side_text":[{"type":"heading2","text":"Making It Doable","spans":[]},{"type":"paragraph","text":"We segmented the activities into bite-sized experiences and designed a cadence of emails to maximize retention and encourage users to keep making progress.\n","spans":[]}],"text_over_image":null,"no_margins_section":null,"section_background_color":null,"bottom_section":"false","section_link":null,"custom_section_class":null}},{"__typename":"PRISMIC_ProductBodyVideo","type":"video","label":null,"primary":{"video_link":{"height":270,"width":480,"embed_url":"https://www.youtube.com/watch?v=XrMZ3vDRo8o","type":"video","version":"1.0","title":"Are You Managing Your Life To Get What You Want?","author_name":"Dr. Phil","author_url":"https://www.youtube.com/user/DrPhilShow","provider_name":"YouTube","provider_url":"https://www.youtube.com/","cache_age":null,"thumbnail_url":"https://i.ytimg.com/vi/XrMZ3vDRo8o/hqdefault.jpg","thumbnail_width":480,"thumbnail_height":360,"html":"<iframe width=\"480\" height=\"270\" src=\"https://www.youtube.com/embed/XrMZ3vDRo8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen></iframe>"},"thumbnail":{"dimensions":{"width":1440,"height":700},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/138a143e-0ffe-42b0-9f6d-9d3281b9ccb4_4B.jpg?auto=compress,format"}}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":917,"height":688},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/73c671e0-4911-41e2-9aff-e7a15243ff7a_phil-journaling+1.png?auto=compress,format"},"max_width":"1000","no_margins":null,"top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodyText","type":"text","label":null,"primary":{"text":[{"type":"heading2","text":"Seeing Is Believing","spans":[]},{"type":"paragraph","text":"We supplemented material from Self Matters with videos we scripted for Dr.Phil, in which he addressed users directly, clarifying next steps and keeping them motivated.","spans":[{"start":30,"end":42,"type":"em"}]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyRelationship","type":"relationship","label":null,"primary":{"section":{"__typename":"PRISMIC_Section","background_color":"#f2f4fc","text_color":"dark","_linkType":"Link.document","body":[{"__typename":"PRISMIC_SectionBodyImage","type":"image","label":null,"primary":{"hero_image":{"dimensions":{"width":1920,"height":1480},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/41e1d322-6591-413f-8093-98c631b7537c_phil-offer%402x.png?auto=compress,format"},"max_width":"990","no_margins":null,"fixed_height":"false"}},{"__typename":"PRISMIC_SectionBodySimple_image"},{"__typename":"PRISMIC_SectionBodyText","type":"text","label":null,"primary":{"text":[{"type":"heading2","text":"Subscription Marketing","spans":[]},{"type":"paragraph","text":"We made data-backed decisions to test different locations of the paywall as well as numerous versions of the landing page in order to increase the number of subscribers.","spans":[]}],"custom_text_class":null}}]}}},{"__typename":"PRISMIC_ProductBodyRelationship","type":"relationship","label":null,"primary":{"section":{"__typename":"PRISMIC_Section","background_color":"#0283c7","text_color":"white","_linkType":"Link.document","body":[{"__typename":"PRISMIC_SectionBodyText","type":"text","label":null,"primary":{"text":[{"type":"heading2","text":"Validating the Model","spans":[]}],"custom_text_class":"validating"}},{"__typename":"PRISMIC_SectionBodyInfo_bubble","type":"info_bubble","label":null,"primary":{"max":3,"coupled":"False","custom_bubble_class":"dr-phil-bubble"},"fields":[{"background_color":"#ffffff","bubble_size":"Normal","text_above":[{"type":"heading2","text":"Hypothesis","spans":[]}],"text":[{"type":"heading4","text":"$60","spans":[]}],"text_below":[{"type":"paragraph","text":"Target Lifetime Value","spans":[]}],"text_color":"#000000","fixed_width":"False"},{"background_color":null,"bubble_size":"Normal","text_above":null,"text":[{"type":"image","url":"https://images.prismic.io/mcclennandev/b8db7049-bffb-4640-8822-bd037b34ac21_Frame+8.png?auto=compress,format","alt":null,"copyright":null,"dimensions":{"width":46,"height":87}}],"text_below":null,"text_color":null,"fixed_width":"True"},{"background_color":"#ffffff","bubble_size":"Normal","text_above":[{"type":"heading2","text":"Result","spans":[]}],"text":[{"type":"heading4","text":"$100","spans":[]}],"text_below":[{"type":"paragraph","text":"Actual Lifetime Value","spans":[]}],"text_color":"#000000","fixed_width":"False"}]},{"__typename":"PRISMIC_SectionBodyText","type":"text","label":null,"primary":{"text":[{"type":"paragraph","text":"A testament to his ability to engage a large audience, Dr. Phil’s move from mass media to a digital platform exceeded expectations, validating this approach.  ","spans":[]}],"custom_text_class":null}}]}}},{"__typename":"PRISMIC_ProductBodyNext_item_cta","type":"next_item_cta","label":null,"primary":{"text":[{"type":"heading2","text":"Supporting Empowerment","spans":[]},{"type":"paragraph","text":"We developed engagement tools to keep the motivation alive during Oprah's Life You Want Tour.","spans":[]}],"background_image":{"dimensions":{"width":669,"height":600},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/e5407e6f-00f1-4de0-b47f-e1a614b62f15_Mask+Group.png?auto=compress,format"},"cta_text":null,"next_item":{"__typename":"PRISMIC_Product","title":"Oprah","_meta":{"uid":"oprah"}}}}]}}},"pageContext":{"id":"dr-phil","pageId":"projects","pageName":"Projects","rootQuery":"\n    query($id: String!) {\n        prismic {\n            product(lang: \"en-us\", uid: $id) {\n                title\n                summary\n                tags {\n                    tag {\n                        ... on PRISMIC_Tag {\n                            name\n                            _meta {\n                                uid\n                            }\n                        }\n                    }\n                }\n                body {\n                    ... on PRISMIC_ProductBodyVideo {\n                        type\n                        label\n                        primary {\n                          video_link\n                        }\n                      }\n                    ... on PRISMIC_ProductBodyText {\n                        type\n                        label\n                        primary {\n                            text\n                            custom_text_class\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyHero_image {\n                        type\n                        label\n                        primary {\n                            hero_image\n                            max_width\n                            no_margins\n                            top_image_on_mobile\n                            special_height_mobile\n                            no_spacing_mobile\n                            fixed_height\n                            width\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyImage___text {\n                        type\n                        label\n                        primary {\n                            image_side\n                            side_image\n                            side_text\n                            text_over_image\n                            no_margins_section\n                            section_background_color\n                            bottom_section\n                            section_link\n                            custom_section_class\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyTeam {\n                        type\n                        label\n                        fields {\n                            first_and_lastname\n                            position\n                            description\n                            email\n                            linkedin\n                            portrait\n                            profile_orientation\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyGrid {\n                        type\n                        label\n                        fields {\n                          background_color\n                          color\n                          text\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyDownload_link {\n                        type\n                        primary {\n                          downloadText: text\n                          file {\n                            ... on PRISMIC__FileLink {\n                              _linkType\n                              name\n                              url\n                              size\n                            }\n                          }\n                        }\n                      }\n                    ... on PRISMIC_ProductBodyRelationship {\n                        type\n                        label\n                        primary {\n                            section {\n                                ... on PRISMIC_Section {\n                                    background_color\n                                    text_color\n                                    _linkType\n                                    body {\n                                        ... on PRISMIC_SectionBodyImage {\n                                            type\n                                            label\n                                            primary {\n                                                hero_image\n                                                max_width\n                                                no_margins\n                                                fixed_height\n                                            }\n                                        }\n                                        ... on PRISMIC_SectionBodyImage___text {\n                                            type\n                                            label\n                                            primary {\n                                                image_side\n                                                side_image\n                                                side_text\n                                                vertical_spacing\n                                                custom_section_class\n                                            }\n                                        }\n                                        ... on PRISMIC_SectionBodyText {\n                                            type\n                                            label\n                                            primary {\n                                                text\n                                                custom_text_class\n                                            }\n                                        }\n                                        ... on PRISMIC_SectionBodyInfo_bubble {\n                                            type\n                                            label\n                                           \n                                            primary {\n                                                max\n                                                coupled\n                                                custom_bubble_class\n                                            }\n                                            fields {\n                                                background_color\n                                                bubble_size\n                                                text_above\n                                                text\n                                                text_below\n                                                text_color\n                                                fixed_width\n                                            }\n                                        }\n                                        ... on PRISMIC_SectionBodyImage_collage {\n                                            type\n                                            fields {\n                                              image\n                                            }\n                                            primary {\n                                              style\n                                            }\n                                        }\n                                    }\n                                }\n                            }\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyInfo_bubble {\n                        type\n                        label\n                        primary {\n                            max\n                        }\n                        fields {\n                            background_color\n                            bubble_diameter\n                            text\n                            text_above\n                            text_below\n                            text_color\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyVideo {\n                        type\n                        label\n                        primary {\n                            thumbnail\n                            video_link\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyMap {\n                        type\n                        label\n                        primary {\n                            map_location\n                            static_image\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyNext_item_cta {\n                        type\n                        label\n                        primary {\n                          text\n                          background_image\n                          cta_text\n                          next_item {\n                            ... on PRISMIC_Product {\n                              title\n                              _meta {\n                                uid\n                              }\n                            }\n                          }\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyArticle {\n                        type\n                        label\n                        fields {\n                          article_image\n                          article_link {\n                            ... on PRISMIC__ExternalLink {\n                              url\n                            }\n                            ... on PRISMIC__FileLink {\n                              url\n                            }\n                            ... on PRISMIC__ImageLink {\n                              url\n                            }\n                          }\n                          article_summary\n                          article_title\n                          publication\n                          publish_date\n                          publisher\n                          read_length\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyDotted_border {\n                        type\n                        label\n                        primary {\n                            hide_desktop\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyCustom_cta {\n                        type\n                        label\n                        primary {\n                            placeholder\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyResponsive_image {\n                        type\n                        label\n                        primary {\n                          relationship {\n                            ... on PRISMIC_Responsive_image {\n                              images {\n                                full_width\n                                image\n                                max_height\n                                responsive_width\n                                image_position\n                                image_size\n                              }\n                            }\n                          }\n                        }\n                    }\n                }\n            }\n        }\n    }\n"}}}