{"componentChunkName":"component---src-templates-product-js","path":"/about/our-book","result":{"data":{"prismic":{"product":{"title":"Book","summary":[{"type":"paragraph","text":"our book summary","spans":[]}],"tags":[],"body":[{"__typename":"PRISMIC_ProductBodyImage___text","type":"image___text","label":"imagetoponmobile","primary":{"image_side":"Right","side_image":{"dimensions":{"width":544,"height":530},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/2960bceb-7b16-4a10-bfba-21d80e3740f3_Group+118+%287%29.png?auto=compress,format&rect=0,23,544,530&w=544&h=530"},"side_text":[{"type":"heading1","text":"For Every Innovator","spans":[]},{"type":"paragraph","text":" A hands-on guide that demystifies the process of digital innovation, distilling it down to seven straightforward steps. ","spans":[]}],"text_over_image":null,"no_margins_section":null,"section_background_color":"#ffffff","bottom_section":"false","section_link":[{"type":"paragraph","text":"Available now on Amazon","spans":[{"start":0,"end":23,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.amazon.com/Innovators-Seven-Steps-Product-Ground-ebook/dp/B07HBCM7JX/ref=sr_1_1?dchild=1&keywords=jeannette+mcclennan&qid=1586979355&sr=8-1"}}]}],"custom_section_class":null}},{"__typename":"PRISMIC_ProductBodyResponsive_image","type":"responsive_image","label":null,"primary":{"relationship":{"__typename":"PRISMIC_Responsive_image","images":[{"full_width":true,"image":{"dimensions":{"width":575,"height":550},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/5c3b7bbf-8a39-4a0f-ad63-5d6f1ebf29cf_Group+118+%285%29.png?auto=compress,format"},"max_height":null,"responsive_width":null,"image_position":"Center","image_size":false},{"full_width":true,"image":{"dimensions":{"width":935,"height":500},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/cb7801dd-f190-431b-b02f-61ee74c7bd43_Group+157+%282%29.png?auto=compress,format"},"max_height":null,"responsive_width":720,"image_position":"Center","image_size":false},{"full_width":true,"image":{"dimensions":{"width":1320,"height":751},"alt":"\"I have not failed. I've just found 10,000 ways that won't work.\" -Thomas Edison","copyright":null,"url":"https://images.prismic.io/mcclennandev/249e8035-761a-4c65-990b-1f3f25079761_Frame+4+%283%29.png?auto=compress,format"},"max_height":null,"responsive_width":1440,"image_position":"Top","image_size":false}]}}},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodyText","type":"text","label":null,"primary":{"text":[{"type":"heading2","text":"How to Develop Product and Marketing","spans":[]},{"type":"paragraph","text":"See our principles in action in this exploration of a beloved breakfast option: the hotcake. Because you won’t conquer Mars unless product and marketing align and your distribution channels are fired up and ready to go. ","spans":[]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyVideo","type":"video","label":null,"primary":{"video_link":{"height":344,"width":459,"embed_url":"https://youtu.be/i9seIccwFBs","type":"video","version":"1.0","title":"Hot Cake Animation IA","author_name":"Phillip Rohlfing","author_url":"https://www.youtube.com/channel/UCYpsZ5UeEEeSqq09g1sgXiw","provider_name":"YouTube","provider_url":"https://www.youtube.com/","cache_age":null,"thumbnail_url":"https://i.ytimg.com/vi/i9seIccwFBs/hqdefault.jpg","thumbnail_width":480,"thumbnail_height":360,"html":"<iframe width=\"459\" height=\"344\" src=\"https://www.youtube.com/embed/i9seIccwFBs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen></iframe>"},"thumbnail":{"dimensions":{"width":1351,"height":690},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/eb595c86-ea4b-47e4-9a19-68ede1f5045d_ThinkstockPhotos-579753646.png?auto=compress,format"}}},{"__typename":"PRISMIC_ProductBodyText","type":"text","label":null,"primary":{"text":[{"type":"heading2","text":"Seven Steps to Success","spans":[]},{"type":"paragraph","text":"The process we developed can take you from blank slate to finished product.","spans":[]}],"custom_text_class":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1320,"height":280},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/25846674-1889-4847-a676-1ec61b4c4d02_Group+170.png?auto=compress,format"},"max_width":"1440","no_margins":"true","top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1320,"height":280},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/c9668583-428c-4d86-9b4c-90ea13258c83_Group+171.png?auto=compress,format"},"max_width":"1440","no_margins":"true","top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1320,"height":280},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/e03da60d-7f03-4b3a-a664-5488f8927f09_Group+172.png?auto=compress,format"},"max_width":"1440","no_margins":"true","top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1320,"height":280},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/5f0eea6f-38f4-4c67-b9b4-8d430f3b3004_Group+173.png?auto=compress,format"},"max_width":"1440","no_margins":"true","top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1320,"height":280},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/1c0c983f-4788-4839-8934-8888e8108a78_Group+174.png?auto=compress,format"},"max_width":"1440","no_margins":"true","top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1320,"height":280},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/e722609b-e7d3-4b59-aa75-f7521ee3f041_Group+175.png?auto=compress,format"},"max_width":"1440","no_margins":"true","top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodyHero_image","type":"hero_image","label":null,"primary":{"hero_image":{"dimensions":{"width":1320,"height":280},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/783b36d4-e245-44a0-a0f2-2c0534edb495_Group+176.png?auto=compress,format"},"max_width":"1440","no_margins":"true","top_image_on_mobile":"False","special_height_mobile":null,"no_spacing_mobile":"false","fixed_height":"false","width":null}},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodyGrid","type":"grid","label":null,"fields":[{"background_color":"#f2f4fc","color":"#ffffff","text":[{"type":"heading5","text":"“In the age of digital Darwinism, businesses must find ways to deliver value faster, cheaper, and better. Innovators Anonymous gives you the path.”","spans":[{"start":106,"end":126,"type":"em"}]},{"type":"heading6","text":"-Alan Webber, Mayor of Santa Fe and founder of Fast Company","spans":[{"start":47,"end":59,"type":"em"}]}]}]},{"__typename":"PRISMIC_ProductBodyResponsive_image","type":"responsive_image","label":null,"primary":{"relationship":{"__typename":"PRISMIC_Responsive_image","images":[{"full_width":true,"image":{"dimensions":{"width":375,"height":380},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/b5f5816f-cb58-49b4-afcb-8a3878848dd2_Group+175.png?auto=compress,format"},"max_height":null,"responsive_width":null,"image_position":"Center","image_size":false},{"full_width":true,"image":{"dimensions":{"width":575,"height":550},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/aab668f9-196b-46fb-bd97-7167f2044444_Group+175+%281%29.png?auto=compress,format"},"max_height":null,"responsive_width":575,"image_position":"Center","image_size":false},{"full_width":true,"image":{"dimensions":{"width":656,"height":400},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/9e7c34f8-d169-4abc-971c-d439b38b82f5_Group+120.png?auto=compress,format"},"max_height":null,"responsive_width":720,"image_position":null,"image_size":false},{"full_width":true,"image":{"dimensions":{"width":935,"height":500},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/8dd886ad-22a6-4f02-865a-e2afc748eb2c_Group+120+%281%29.png?auto=compress,format"},"max_height":null,"responsive_width":1024,"image_position":null,"image_size":false},{"full_width":true,"image":{"dimensions":{"width":1440,"height":700},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/88679464-4a35-4624-893f-4bba344e8987_Frame+9.png?auto=compress,format"},"max_height":null,"responsive_width":1440,"image_position":null,"image_size":false}]}}},{"__typename":"PRISMIC_ProductBodySimple_image"},{"__typename":"PRISMIC_ProductBodyNext_item_cta","type":"next_item_cta","label":null,"primary":{"text":[{"type":"heading2","text":"The Longevity Market","spans":[]},{"type":"paragraph","text":"Use our insights to better serve older adults, who represent a misunderstood and largely untapped market. ","spans":[]}],"background_image":{"dimensions":{"width":428,"height":344},"alt":null,"copyright":null,"url":"https://images.prismic.io/mcclennandev/2f08b496-021e-4e5f-aef9-2bdc5fe9f440_insights+image.png?auto=compress,format"},"cta_text":"Read More","next_item":{"__typename":"PRISMIC_Product","title":"INSIGHTS","_meta":{"uid":"insights"}}}}]}}},"pageContext":{"id":"our-book","pageId":"about","pageName":"About","productList":[{"uid":"manifesto","title":"Manifesto"},{"uid":"team","title":"Team"},{"uid":"media","title":"MEDIA"},{"uid":"our-book","title":"Book"},{"uid":"insights","title":"INSIGHTS"}],"rootQuery":"\n    query($id: String!) {\n        prismic {\n            product(lang: \"en-us\", uid: $id) {\n                title\n                summary\n                tags {\n                    tag {\n                        ... on PRISMIC_Tag {\n                            name\n                            _meta {\n                                uid\n                            }\n                        }\n                    }\n                }\n                body {\n                    ... on PRISMIC_ProductBodyVideo {\n                        type\n                        label\n                        primary {\n                          video_link\n                        }\n                      }\n                    ... on PRISMIC_ProductBodyText {\n                        type\n                        label\n                        primary {\n                            text\n                            custom_text_class\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyHero_image {\n                        type\n                        label\n                        primary {\n                            hero_image\n                            max_width\n                            no_margins\n                            top_image_on_mobile\n                            special_height_mobile\n                            no_spacing_mobile\n                            fixed_height\n                            width\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyImage___text {\n                        type\n                        label\n                        primary {\n                            image_side\n                            side_image\n                            side_text\n                            text_over_image\n                            no_margins_section\n                            section_background_color\n                            bottom_section\n                            section_link\n                            custom_section_class\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyTeam {\n                        type\n                        label\n                        fields {\n                            first_and_lastname\n                            position\n                            description\n                            email\n                            linkedin\n                            portrait\n                            profile_orientation\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyGrid {\n                        type\n                        label\n                        fields {\n                          background_color\n                          color\n                          text\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyDownload_link {\n                        type\n                        primary {\n                          downloadText: text\n                          file {\n                            ... on PRISMIC__FileLink {\n                              _linkType\n                              name\n                              url\n                              size\n                            }\n                          }\n                        }\n                      }\n                    ... on PRISMIC_ProductBodyRelationship {\n                        type\n                        label\n                        primary {\n                            section {\n                                ... on PRISMIC_Section {\n                                    background_color\n                                    text_color\n                                    _linkType\n                                    body {\n                                        ... on PRISMIC_SectionBodyImage {\n                                            type\n                                            label\n                                            primary {\n                                                hero_image\n                                                max_width\n                                                no_margins\n                                                fixed_height\n                                            }\n                                        }\n                                        ... on PRISMIC_SectionBodyImage___text {\n                                            type\n                                            label\n                                            primary {\n                                                image_side\n                                                side_image\n                                                side_text\n                                                vertical_spacing\n                                                custom_section_class\n                                            }\n                                        }\n                                        ... on PRISMIC_SectionBodyText {\n                                            type\n                                            label\n                                            primary {\n                                                text\n                                                custom_text_class\n                                            }\n                                        }\n                                        ... on PRISMIC_SectionBodyInfo_bubble {\n                                            type\n                                            label\n                                           \n                                            primary {\n                                                max\n                                                coupled\n                                                custom_bubble_class\n                                            }\n                                            fields {\n                                                background_color\n                                                bubble_size\n                                                text_above\n                                                text\n                                                text_below\n                                                text_color\n                                                fixed_width\n                                            }\n                                        }\n                                        ... on PRISMIC_SectionBodyImage_collage {\n                                            type\n                                            fields {\n                                              image\n                                            }\n                                            primary {\n                                              style\n                                            }\n                                        }\n                                    }\n                                }\n                            }\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyInfo_bubble {\n                        type\n                        label\n                        primary {\n                            max\n                        }\n                        fields {\n                            background_color\n                            bubble_diameter\n                            text\n                            text_above\n                            text_below\n                            text_color\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyVideo {\n                        type\n                        label\n                        primary {\n                            thumbnail\n                            video_link\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyMap {\n                        type\n                        label\n                        primary {\n                            map_location\n                            static_image\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyNext_item_cta {\n                        type\n                        label\n                        primary {\n                          text\n                          background_image\n                          cta_text\n                          next_item {\n                            ... on PRISMIC_Product {\n                              title\n                              _meta {\n                                uid\n                              }\n                            }\n                          }\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyArticle {\n                        type\n                        label\n                        fields {\n                          article_image\n                          article_link {\n                            ... on PRISMIC__ExternalLink {\n                              url\n                            }\n                            ... on PRISMIC__FileLink {\n                              url\n                            }\n                            ... on PRISMIC__ImageLink {\n                              url\n                            }\n                          }\n                          article_summary\n                          article_title\n                          publication\n                          publish_date\n                          publisher\n                          read_length\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyDotted_border {\n                        type\n                        label\n                        primary {\n                            hide_desktop\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyCustom_cta {\n                        type\n                        label\n                        primary {\n                            placeholder\n                        }\n                    }\n                    ... on PRISMIC_ProductBodyResponsive_image {\n                        type\n                        label\n                        primary {\n                          relationship {\n                            ... on PRISMIC_Responsive_image {\n                              images {\n                                full_width\n                                image\n                                max_height\n                                responsive_width\n                                image_position\n                                image_size\n                              }\n                            }\n                          }\n                        }\n                    }\n                }\n            }\n        }\n    }\n"}}}